Mystic Spring

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Wills Domain in Western Australia’s world renowned Margaret River wine region, is home to the Haunold family, father to son vignerons since 1383.

Their vineyards sit on top of the rolling hills with steep, sun-drenched northern and western slopes high above the Indian Ocean. The calming maritime influences combined with the sites elevation and ancient red gravel soils form a vine terroir that is the envy of Australia.

M Y S T I C S P R I N G

Part of the Haunold family folklore is the story of a mystic spring and a massive mountain. A young Haunold grew into a huge giant after drinking from a miraculous spring in Northern Italy. When threatened with invasion, the villagers pleaded to the giant for help. In exchange, Haunold demanded one calf, three bushels of beans and one barrel of wine per day! Over time, not being able to maintain these payments, the villagers set a trap and captured him. As the legend goes, the giant Haunold still sleeps, imprisoned in the mountain that still bears his name.

Not many wine brands can claim either they have a giant or mountain named after them!

We took the legend and expressed the folklore visually in a series of etched vignettes within a

trellised framework across the 'Mystic Spring' labels. Each varietal owns its own signature colour

with matching cartons, where the rich family history of 'Hanould' the giant and the magic of the

spring comes to life on a grander scale.